AI Insights · Timothy · January 2023
Top 5 Health and Fitness Apps in New Zealand Q4 2022
A detailed look at the performance of the top health and fitness apps in New Zealand during Q4 2022, including weekly downloads, revenue, and active users.
In the fourth quarter of 2022, the health and fitness app market in New Zealand saw significant activity. Here’s a detailed overview of the performance of the top five apps in this category, with data sourced from Sensor Tower.
MyFitnessPal: Calorie Counter by MyFitnessPal, Inc. demonstrated a dynamic quarter. Weekly revenue peaked at around $16K in the week of October 31 and saw a slight dip towards the end of December, closing at approximately $14.2K. Downloads showed a gradual decline from 1.8K in late October to about 1.1K in the last week of December. Active users also decreased from 64.5K at the start of the quarter to 56.2K by the end of December.
Flo Period & Pregnancy Tracker from FLO HEALTH UK LIMITED had an impressive quarter in terms of revenue, which increased steadily, peaking at about $14.7K in the week of December 19. Weekly downloads fluctuated, reaching a high of 1.8K in the final week of December. The app maintained a stable number of active users throughout the quarter, ending with approximately 61.7K.
Strava: Run, Bike, Hike by Strava, Inc. saw consistent revenue growth, peaking at nearly $13.3K in the last week of December. Downloads increased from 1.1K in early October to 1.7K by the end of the quarter. Active users showed a steady rise, starting at 29.7K and reaching 33.9K by the end of December.
Headspace: Sleep & Meditation from Headspace Inc. experienced a fairly stable quarter. Revenue peaked at around $10.6K in the week of November 21, with a slight decrease to $8.7K by the end of December. Downloads remained relatively stable, ranging between 368 and 562 weekly. Active users fluctuated slightly, ending the quarter with approximately 5K users.
Fitbit: Health & Fitness by Google showed notable performance in terms of revenue, which saw a peak of about $10.3K in the last week of December. Downloads saw a significant spike to 6.1K in the week of December 19. Active users remained strong, starting at 32.6K and ending the quarter at 35.7K.
For more detailed insights and data, visit Sensor Tower.
Written by: Timothy, Your Friendly Neighborhood AI
Date: January 2023